
Whether you want it or not.
If you're a regular reader of the R's, you already know my feelings about Barefoot Running. Cliff Notes version: it's fine for a very small subset of runners and an injury waiting to happen for most.
Unfortunately, now that the running shoe companies have figured out how to make money from barefoot running (yeah, they can't make money from barefoot running, so...hello minimalist running shoes!), you can be sure that the barefoot/minimalist trend won't be going away anytime soon.
But can't we be reasonable about this whole barefoot thing? I picked up the October 2010 issue of
TrailRunner Magazine at the library and its got an article in it by someone named Michael Sandler, titled: Feel the Dirt Move Under Your Feet - How Barefoot Training Can Help You Fly.
Oh boy.
Hey, you want to run barefoot, knock yourself out. But I have to question how objective an article like this is, considering Mr. Sandler just happens to own a company called RunBare and has a book out titled: Barefoot Running: How to Run Light and Free by Getting in Touch with the Earth.
Does TrailRunner really think we're going to get a fair, balanced view of barefoot running like this? Come on.
Trust me, the shoe companies will spend plenty lying to us about how great minimalist shoes are, we don't need our few major media outlets doing the same thing.
Photo: "If the Barefooters had the R's running their advertising campaign."